Brands: Cannes Lions, Youtube & Mindshare
Project: Lions Live: Cannes Lions 2013
Art direction // Branding // Design
Project: Lions Live: Cannes Lions 2013
Art direction // Branding // Design
A world-media first, Cannes Lions partnered with global media agency network Mindshare and YouTube to stream world-class content live from Cannes Lions International Festival of Creativity in Cannes.
Branded as Lions Live one live seminar session per day was streamed on the Cannes Lions YouTube Channel at http://www.youtube.com/canneslions for the duration of the Festival, with sessions selected via an open vote by the public on the Cannes website.
My brief was to visually develop the partnership of Mindshare, Cannes Lions and YouTube into a brand fused by each of the brands identities. I art-directed and produced the digital ads which sat on the Cannes website, the brand channel artwork for Cannes Lions channel on YouTube, the YouTube video holding frames and ‘Whats Next’ holding frames.
“We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts, where the viewer’s decide the content.”
Nick Emery, CEO, Mindshare
"Cannes Lions attracts the world's best creatives to share the latest and boldest ideas. As YouTube is the home of so much creativity on the web, it's incredibly exciting that amateur and professional creatives from around the world can tune in to the livestream to be part of this premiere festival of creativity."
Matt Brittin, VP Google, Northern and Central Europe
“Every year Cannes Lions brings global speakers to its stage and showcases outstanding content that is thought provoking, inspirational and forward-thinking. We’re excited to be taking this live, offering a taste of the Cannes experience to those that are unable to make it to the South of France.”
Philip Thomas, CEO, Lions Festivals
Some of the globally renowned speakers included; Jenson Button, Lou Reed, Sean Combs, Annie Leibovitz and Jack Black. While industry legends will include Lee Clow, Global Director of Media Arts, TBWA\Worldwide, Chairman, TBWA\Media Arts Lab; Nick Law, Global Chief Creative Officer, R/GA; Maurice Lévy, Chairman, CEO, Publicis Groupe; Andrew Robertson, President, Chief Executive Officer, BBDO Worldwide; Sir Martin Sorrell, Chief Executive, WPP; and James Hilton, Co-Founder, Chief Creative Officer, AKQA.
Watch all the 2013 Cannes Lions Live Seminar highlights here:
